Here’s an example of weekly email newsletter templates from Forester Network and Natural Health Advisory. Giving them the choice to subscribe to a weekly email newsletter means that you won’t scare away people with the fear of an overloaded inbox. Unfortunately, many readers don’t have the attention span to open your email every day, but they might be able to commit to you once a week. Some readers don’t have a daily attention span So, why then, would you ever want to send a week in review? A weekly editorial email may not give you as many opportunities to causally promote a product and generate more revenue-so why should you give your readers the option to subscribe to a weekly email newsletter? 1. When you open a direct mail package, you know exactly what you’re getting into and you’re going to get more than enough information to make a purchasing decision. They’re unlikely to provide you with enough info to pick up the phone and purchase right away. You might happen upon an ad in a newspaper that you act upon, but you’re there for the content, not the ads. It’s like comparing a newspaper to a direct mail package.
If you’re ad-driven, you might send out even more, since more deployments equals more revenue.Īnd you probably already know that a dedicated promotion for a product will work better than a daily email newsletter. The daily email newsletter gets you the most bang for your buck, because you have the chance to drop a subtle promotion or featured product in every email that you send.
Like most publications, you’re probably already sending out an email newsletter every day.
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